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Automobile Palace, Llandrindod Wells

Fine motor showroom from the 1930's now housing the National Cycle Collection
Red Wheel Site:
Transport Mode(s):

Temple Street, Llandrindod Wells, Powys LD1 5DL

Visitor Centre:

About Automobile Palace, Llandrindod Wells

With its graceful Victorian architecture, Llandrindod Wells has a unique ambience. This fine example of a motor show room of the 1930's is preserved in use as the National Cycle Collection. It has the white tiles and streamlined appearance of the art deco buildings of the period.

It houses what is regarded as one of the finest collections of cycles and cycling memorabilia in Europe. Over 250 machines are on display at any one time with a similar number held in the reserve collection or awaiting conservation and preparation for display.

Opposite is Pritchard's garage, also known as Central Garage,  located at the corner of Station Crescent and Temple Street. Old signs for Commer, Hillman, Humber and Sunbeam are still in evidence, indicating that this at one time was a Rootes dealership. Various modern petrol pumps are in place, mounted on concrete bases that probably featured classic pumps & globes at one time. Swing out booms which delivered  fuel to waiting vehicles are still in place.

The frontage of the garage looks much as it must have done in the 1950s, and the original old wooden doors are still in use.

The building is Listed Grade II.

By road: On A483, junction with Station Crescent

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Harmsworth, Sir Alfred, Motors and Motor Driving, Longmans, The Badminton Library, (1904)

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Rolt, L. T. C., Motoring History, Dutton, ASIN B0010ZXCK4 (1964)

Russell, Tim, Fill 'er Up: The Great American Gas Station, Voyageur, ISBN-10 0760328714 (2007)

Ware, Michael, A Roadside Camera, David & Charles, ISBN-10: 0715367919 (1974)

Witzel, Michael, American Gas Station: History and Folklore of Gas Stations in America, MBI, ISBN-10 0760306494 (1998)

Copyright © 2018 The Transport Trust. All rights reserved. The Transport Trust is a registered UK charity No. 280943 Registered address: First Floor, 26 Station Approach,Hinchley Wood, Esher, Surrey, KT10 0SR. Registered in England No. 1509733.